Opening remarks by Debra J. Levin, President & CEO of The Center for Health Design, at the HEALTHCARE DESIGN conference last week.
Welcome to HEALTHCARE DESIGN 2011 and welcome to Nashville.
Those who know me, know that I’m an optimist by nature. So I see most challenges as opportunities. And most of us in this industry have had more than our fair share of “opportunities” these past few years.
We’ve watched as firms closed their doors and as unemployment in the A&D community rose dramatically, while projects were put on hold or cancelled all together and we’ve watched as healthcare struggled to define for itself a sustainable future. These have not been “fun” opportunities. But they have been opportunities all the same.
As an industry, we got leaner, smarter and more creative. Healthcare started talking about accountability and connecting payment to outcomes rather than just services rendered. And here we are, not quite on the other side, but we can see the light of a new day, and suddenly, the opportunities are starting to get a bit more fun again.
One of the more interesting opportunities I see on our horizon, is for the A&D community to have a seat at the table, as our nation redefines what our healthcare system is going to look like. Politicians and legislators are talking about accountability and outcomes, and that’s the right conversation to be having.
A healthcare system that is reimbursed based on keeping is citizens well and providing the best long-term clinical outcomes is one I can believe in.
People like our friend Don Berwick at CMS are looking at and testing out best practices and new models of care delivery and then broadcasting what works to the industry so we can duplicate success rather than mediocrity. But the one thing that nobody is talking about at a national level, is the role that the built environment plays in better health outcomes and reducing the cost of care.
It’s the weapon still missing from the arsenal and one that every one of you in this audience is in a unique position to represent.
Those of us in this room tonight know that the decisions we make about how we design our healthcare facilities can reduce patient falls and injuries. Can reduce the potential of hospital-acquired infections. And can reduce the chances for staff injuries, keeping quality caregivers doing what they want to do most, giving care.
And that’s just the tip of the iceberg.
Somehow during this next year, we need to find our voices in unison and find our way to that table. We know that quality care doesn’t happen in a vacuum. Wherever there is care, there is the space that it’s provided in. Whether it’s a hospital patient room, a primary care doctor’s office, a big box retail store or a person’s living room.
The physical environment is the one constant that is always there.
So lets make this our charge this year. Let this be the opportunity we seek. This time next year, let’s find ourselves at that table. Let’s find ourselves a part of the conversation. It’s not that we’re not wanted or needed, our voices have just not been heard yet.
Think about what you could do, whether it’s on a national level or a local one. Who do you already know in your community that you could reach out to? Who could you sit down with to share your ideas and make sure they know about the latest research that connects the built environment to health and economic outcomes?
How can you be a part of the groundswell that could help shape the future of our healthcare system.
We are all connected into thousands of others through LinkedIn, Facebook and Twitter. It’s great to share videos of cats playing the piano. But what about sharing evidence based design research, exemplary case studies, or any number of the things you are about to learn here over the next few days.
Start that groundswell, make noise, be heard. What we have to share is exciting stuff that rarely gets outside the walls of our community. You are an untapped resource. These are the challenges that lead to the fun kind of opportunities, so seek yours out.
So what’s in store for you over the next few days? Like our industry, this event has evolved over time. Attendance has ebbed and flowed with the economy, but if attendance is any indication of the strength of our industry, it’s a good sign because this year attendance is at an all time high.
Our partnerships have grown over the years as well, becoming more and more inclusive of a wider variety of professions and professional organizations. And our subject matter has broadened as well. It reflects not just the best of what we know today, but includes ideas and topics to help us envision what we don’t yet know for tomorrow.
The Center for Health Design has been proud to partner on this event from day one, helping to build and grow this community and to respond throughout the year with the tools and resources you need to support you in your work. And we will continue to do so.
Our mission is to transform healthcare environments for a healthier, safer world, through design research, education and advocacy, but we can only bring that vision to fruition through our partnerships with all of you.